Air.inc Raising Prices for Second Time This Year

‍​Air Labs, the company behind Air.inc, launched in 2020 to fill a gap in the digital asset management (DAM) market. It gave small teams an affordable, lightweight solution in an industry dominated by expensive enterprise tools. It quickly gained popularity, providing an easy-to-use platform for organizing photos and videos without the complexity or high cost of traditional DAMs. 

However, recent pricing changes may indicate a shift in focus, leaving many small businesses wondering if Air is still the right fit for them.

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A Dramatic Shift in Pricing

Up to mid 2023, Air had a simple, attractive pricing model, making it affordable for small teams and even one-person shows:

• Plus plan: $10/month per user
• Pro plan: $25/month per user

But in early 2024, they restructured their pricing, moving from per-seat pricing to a package-based model, with options for both smaller and larger teams:

• Plus plan: $83/month (for up to five users)
• Pro plan: $250/month (with unlimited users)

At $250/month, Air was already scratching the ceiling of what a small company can afford. Now, just six months later, Air has increased prices again:

• Plus plan: $250/month
• Pro plan: $500/month

These price increases, coupled with tier limits, have raised concerns among small teams that had relied on Air for budget-friendly DAM services.

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Still a Strong Product, But…

Air continues to offer a user-friendly platform that’s great for organizing photos and videos. However, for small businesses, its value proposition is changing. The higher price point doesn’t bring significant new features, and the product still lacks some advanced tools that could enhance productivity for smaller teams, such as AI-powered search and facial recognition.

These are features that could save small teams time and effort—something Air hasn’t yet prioritized.

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A Better Alternative for Small Teams

For marketing teams looking for a more budget-conscious solution with advanced features, Tagbox.io offers a compelling alternative. Here’s why:

• Starting at just $100/month, Tagbox.io is more affordable than Air’s latest plans.
• It offers advanced AI features, including facial recognition and smart search capabilities, designed to help small teams find and organize assets quickly.

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Is Air Moving Away from Small Businesses?

As Air’s pricing climbs and feature set remains largely unchanged, small businesses may find themselves priced out of a tool that was once ideal for their needs. While Air is still a good product, these changes suggest it may be shifting its focus toward larger enterprise clients, leaving smaller teams to explore more cost-effective alternatives.

In an increasingly competitive DAM market, pricing and features matter more than ever. At Tagbox.io, we maintain our focus on small and medium-sized businesses, ensuring teams get the support and features they deserve without the enterprise price tag. We hope to see other companies do the same.

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