How Park City Shows Transformed Donor Relationships [Case Study]

Park City Shows (PCS), a Utah-based nonprofit dedicated to enriching lives through the performing arts, hosts dozens of events each year, including the renowned Sundance Film Festival. With thousands of donors frequently attending their events, PCS sought to strengthen their donor relations by sending each one a personalized collection containing their own photos from all the events they attended. 

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The Challenge

Park City Shows managed their ever-growing collection of event photos using Dropbox, but lacked an efficient photo management solution. Managing over 20 years of event photos had become a logistical nightmare. With thousands of images buried in hundreds of folders on Dropbox, finding and sharing personalized photos with donors was virtually impossible. 

They aspired to strengthen relationships with their thousands of donors by sending each one personalized collections of their photos from all the events they attended. This personal touch was a central part of their donor engagement strategies, as they believed it would make donors feel more connected and appreciated.

Their main challenge was finding the photos of each donor. In Dropbox, finding all of the photos of one person is impossible, let alone finding all of the photos for thousands of people, and grouping them neatly into collections. 

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The Solution

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To overcome these challenges, Park City Shows partnered with Tagbox.io's AI-powered photo management solution to revolutionize their photo management and donor engagement. They implemented the following steps:

• Migrated Photos from Dropbox: Using Tagbox.io’s migration service, they transferred all photos from Dropbox to Tagbox.io, tagged them by event using the folder names, and analyzed them using facial recognition, identifying donors across thousands of photos. This process, which can take weeks when done manually, was completed by the Tagbox.io team within about a week.
• Automated Naming of Faces: Even using AI, you usually need to go and name the people individually. But Tagbox.io was able to help with this too, by automatically assigning names to recognized faces using the individual file names. 
• Created Personalized Donor Collections: Generated shareable photo collections for each donor, including those attending as couples, making it easy to compile and share their photos. These collections are updated automatically every time new photos are taken and uploaded to the platform.
• Integrated with CRM Data: Matched donor names with email addresses by importing data from their CRM, allowing for direct sharing of personalized photo collections via email.

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By implementing Tagbox.io, Park City Shows transformed their photo management system and elevated their donor engagement strategies to new heights. They could now effortlessly provide the personal touch they always wanted, strengthening relationships with their donors and enhancing overall engagement.

It also saved the PCS staff countless hours previously spent managing and sharing photos manually, allowing them to focus on enriching event experiences and donor relationships.

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Looking to make the impossible happen? Partner with Tagbox.io and we’d love to make it happen for you too. Contact us at hello@tagbox.io or start your free trial today.

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