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Fashion
Many of our customers come from the fashion sector - fashion companies just have so many images!
Asset management for fashion has its own challenges - as fashions change, new images are added with any new drop, while images from as little as 6 months ago are already outdated. Your images need to go through extensive approval processes, by the creative director and often by the talents themselves.
Finally, most fashion companies have a diverse marketing team, with internal and outsourced marketers using the same images across multiple channels.
With so much going on, no wonder that asset management, and in general, project management for the fashion industry is such a challenge - which is all the more reason for you to start considering using a dedicated tool to take some of the load off of your traffic managers.
